|
Contents
Tip: Select Edit, and then
Find in your browser to search for a keyword on this
page.
What happened
April 5th?
NetIQ
Corporation acquired the WebPosition® product line
and business from FirstPlace Software. The transaction
is expected to close later this week. The announcement
was made at NetIQ's NetConnect Annual Users' Conference
in Orlando, Florida.
Who is NetIQ®
Corporation?
NetIQ Corporation (Nasdaq: NTIQ) is a leading provider
of Systems & Security Management and Web Analytics
solutions. Historically focused on managing Windows-based
applications, NetIQ now delivers cross-platform solutions
that enhance business performance resulting in higher
returns on infrastructure and Web investments. The company
is headquartered in San Jose, California.
What is WebTrends®?
As the Web analytics market leader and trusted standard,
WebTrends
delivers the complete view of all Web initiatives for
easier decisions, smarter marketing and better results.
Thousands of organizations worldwide, including more
than half of the Fortune and Global 500 companies, rely
on WebTrends to measure and optimize their Web results.
Offering both software and on-demand services, WebTrends
uniquely provides customers with complete choice and
control to ensure the solution can adapt with their
dynamic business environments. WebTrends is a business
unit of NetIQ Corporation.
Why did NetIQ
acquire the WebPosition Gold business?
This acquisition capitalizes on the unique strengths
of the WebTrends® and WebPosition Gold products.
WebTrends is a complete solution that enables users
to measure and optimize results from all of an organization's
Web initiatives, from content effectiveness to commerce
analysis to campaign performance. With WebPosition Gold,
organizations can ensure they are publishing Web site
content that is relevant to the searches being conducted
by Internet users. The combination of these two offerings
will enable WebTrends customers to reach a greater number
of targeted Web visitors and accelerate their return
on investment in online marketing.
What are the
terms of the agreement?
The details of the acquisition will not be disclosed.
How will this
affect customers?
FirstPlace Software customers can benefit from the natural
synergies between WebTrends and WebPosition Gold products.
They can leverage WebTrends search engine reporting
and WebPosition search rankings to gain a better understanding
of search conversions.
How do I purchase
WebPosition Gold?
There is no change in how WebPosition products are sold.
They can be purchased direct via www.webposition.com
or through local dealers.
How do I learn
more about WebTrends?
To contact a WebTrends representative, send e-mail to
sales@webtrends.com
or visit our Web site at www.webtrends.com
or call 1-888-WEBTRENDS (1-888-932-8736). Outside of
the US and Canada, call 1-503-294-7025 or locate the
reseller nearest you for pricing and ordering information.
|
