Page Critic Guide

Pages that rank well are informative and contain the relevant keywords. If you do not have a preferred HTML editor, you can use the Page Builder feature in WebPosition to create simple web pages that contain your keywords. It's in your interest to create web pages that search engines can index easily. You should avoid any practice that violates a search engine's terms of service. Read this article for an overview of practices you should avoid.

Review this HTML Primer to ensure that you understand the various sections of web pages that search engines evaluate. Here are some tips to keep in mind when creating your pages:

1. Avoid the use of frames. Search engines often only see the FRAMESET tags and cannot read the content of your framed pages. Read this informative article for more information.

2. Although graphics look nice, search engines cannot index graphics files. Use graphics to enhance your pages, but make sure that you add plenty of text to provide search engines some content to index. An over abundance of JavaScript can also create problems because it has the effect of lowering the prominence of your important content. Read this article for a good review of these concepts.

3. Search engines have difficulty indexing Flash web sites. If most of the page consists of Flash content, this can adversely affect your ranking on the search engines. When creating pages that contain Flash content, be sure to include your primary keywords in the <Title> tag and also include a <div> tag at the beginning of the body area of the page that includes a full description of the page's topical content.

4. Double check your HTML code to make sure it is formatted properly. Search engines can have trouble indexing your web pages if there are errors in the HTML code. It's not always obvious if your code has errors because web browsers often display the page normally even when errors are present. A good way to check your code is to use an HTML validator like this one provided by W3C. Read this article to learn more about the importance of HTML validation.