Page Critic Guide

Optimizing Web Pages with the Page Critic

Overview
Researching Keywords
HTML Primer
Creating Web Pages
Optimizing Pages
Factors that Affect a Page's Position
Submitting Web Pages
Link Popularity

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HTML Primer

To create well optimized web pages, it is important to understand the fundamentals of the programming language used to publish web pages -- Hypertext Markup Language (HTML). The essential HTML commands that make up any web page are shown below. Familiarize yourself with each of these commands because you will be working with them as you optimize your pages with the Page Critic.

The various areas of a web page that Page Critic analyzes shown below. Click on a link below to get a more detailed description.

There are many resources to help you learn HTML available on the internet. A few place to start is with W3C's beginner's guide to HTML:

Getting started with HTML

You might also consider visiting your local library or bookstore to get a book about the basics of HTML.

Keep in mind that you do not have to become an expert in HTML to optimize your web site for search engines. Once you understand the fundamentals, you can effectively use the Page Critic.

The HTML code for a very simple web page is shown below. Click here to view how the page would actually appear in a web browser.

<HTML>
<HEAD>
<TITLE>This is my title</TITLE>

<META name="keywords" content="blue widgets,green widgets,red widgets, Jerry's Widget Emporium">

<META name="keywords" content="blue widgets,green widgets,red widgets, Jerry's Widget Emporium">

</HEAD>
<BODY>
<H1>This is the Heading</H1>
This is text that people can see when the page is viewed in their web browser. Note that the title appears in the colored bar at the top of the window. The Meta keyword and Meta description tags are not visible.

<A HREF="my-url-keyword-here.htm">This is the visible link text</A>

Note that you can view the source code for any web page by opening the "View" menu and selecting "Source".

</BODY>
</HTML>