Page Critic Guide

Optimizing Web Pages with the Page Critic

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Page Critic Overview

According to Penn State researchers, 54 percent of users view just one page of search results when performing searches at a search engine. Only an additional 19 percent went on to the second page of results, and fewer than 10 percent bothered with the third page of results. This study underscores how important it is that your pages be found in the top-10 search results for your most important keyword phrases.

The Page Critic feature in WebPosition enables you to achieve high rankings by helping you to optimize your page content. The following steps should be followed to create high ranking pages:

  1. Research keywords to identify keywords or phrases that are popular but not overly competitive. Proper keyword selection is critical to your search engine optimization efforts.

  2. Create informative pages that contain the relevant keywords or phrases you have identified. It's important to create pages with properly formatted HTML code.

  3. Optimize the pages with the Page Critic. Optimizing your pages for the search engines is the key to achieving the high rankings you are striving for.

  4. Submit the optimized pages to the search engines. After your web pages are submitted to the search engines, they send their "spiders" to crawl them and index the content.

For additional information, you may wish to review our list of Frequently Asked Questions and More Valuable Tips and Resources.