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Headings are generally the larger print on a page used to emphasize or introduce new topics. A heading often appears at the very top of the page. Headings come in various sizes represented by tags like <H1>, <H2>, <H3>, etc.
Some of the search engines give extra relevance to keywords that appear within a heading tag. So, be sure to try to use your important keyword phrase in one or two heading tags on each page.For more information on using heading tags, read this article.
Example of a heading tag:
<H1>Blue and Green Widgets</H1>
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