1. KEYWORDS: Never repeat a keyword multiple times in a row on a page. Also be aware that using a keyword too often on the page is just as bad as not using it enough. Refer to the WebPosition Page Critic to find out the proper number of keywords to use on each area of your page.
2. FRAMES: You may be interested to know that some search engine spiders will not follow links that are in frames. This means that if your opening page is created with
frames, then the spider will find absolutely nothing else on your site and you'll seriously limit your exposure to people doing searches for you, unless you submit each secondary page
manually.
If you wish to use frames, a good idea is to put in links and text in the <NOFRAMES> section.
Insert a link such as <A
HREF="my_other_page.htm">Click here</A> should work. Since it won't appear on your page, no one can accidentally click on it. However, the spider will be able to follow it.
3. LINK TO HOME PAGE: Since many visitors will find pages that branch off from your home page, ALWAYS, on every single page, include a link back to your home page and/or your previous page. If you don't, people from the search engines will often jump a secondary page in your site but will not be able to easily find your home page and will then go on to someone else's Web site! You'd be surprised how many big companies make this simple design error.
4. FIRST FEW LINES: Most search engines will display the first few lines of text from the page, or the contents of the META description tag, to the user. The user will then scan this summary to determine if it's what they're looking for. Even if you have the keywords in there, you also need to say something to encourage the user to click on your site over the others listed. Try as clearly as possible to describe the contents of that page or your site in those first few lines! If not, you may rank well, but no one will click on your page.