The BODY area is where the bulk of the text on a page generally resides. The ALT, COMMENT, AND LINK tags all can appear within the body area. When they do, they are counted as part of that particular area, rather than the BODY area, on the Page Critic report. The only words counted in the body are those that do not fall in some other more specific area.
Example of a complete page which includes the BODY area and tags within it:
<HTML>
<HEAD>
<TITLE>Widgets and More!</TITLE>
<META name="description" content="Widgets by Jerry's Widget Emporium are the best widgets money can buy.">
<META name="keywords" content="blue widgets,green widgets,red widgets, Jerry's Widget Emporium">
</HEAD>
<BODY>
<P>Widgets by Jerry's Widget
Emporium are the best widgets money can buy.</P>
To learn about our widgets, choose one of the following: <BR>
<A HREF="blue-widgets.htm">Blue Widgets</A> <BR>
<A HREF="red-widgets.htm">Red Widgets</A> <BR>
<A HREF="green-widgets.htm">Green Widgets</A> <BR>
</BODY>
</HTML>
QUICK TIPS:
· Always use your primary keywords in the body text area at least one or more times.
· Try to place your primary keyword phrase at the beginning of the body text.
· Try to repeat the keyword phrase near the beginning and the end of each paragraph in the body and near the end of the body area itself. In other words, prove to the search engines without a shadow of a doubt that your page is about that particular keyword phrase, because you’ve used it in all of your keyword-containing tags and have sprinkled it throughout the contents (body text) of the page.
· Avoid listing the same word multiple times in a row since some engines may penalize for this. Instead, use the keyword multiple times, but separate them by other words in your text.
· Use the longer form and the plural form of a keyword when possible. For example, if you use marketing in your body text, a search on marketing or market will yield a match on most engines. However, words like companies will not always yield a match on company since company is not an exact "substring" of companies. In these cases, you'll want to try and use both forms of the word.