Since most engines assign varying degrees of importance to the location of your keywords on the page, the Page Critic breaks out statistics such as frequency, total words, weight, and prominence by "Area." These areas can only be seen when you view the HTML source code of a page. The area will have a beginning tag such as <TITLE>, and an ending tag such as </TITLE>. The ending or closing tag will always have the added slash character ("/") in it.
To view the HTML coding for the page you're analyzing, click on the Page Editor tab in Page Critic, or open the page using your favorite HTML editor. With some editors, like Microsoft FrontPage, you'll need to click on the HTML tab to view the actual tags behind the WYSIWYG ("What you see is what you get") screen. For help with HTML coding, see the HTML help resources list in More Valuable Tips and Resources.
Step-by-Step Tips for Improving Your Rankings:
1. Start with the "Suggestions for making your page conform closer to the statistical averages for top ranking pages" area of Page Critic.
2. Then, read through the latest entries in the General Suggestions section for that engine.
3. Make the suggested changes to your page(s), and re-submit them. Give adequate time for the engines to pick up your changes, and re-run Reporter to determine your rankings.
4. If your pages still don't have the rankings you desire, study the statistics in the Page Analysis table of Page Critic. Your goal is to try and make your page have similar statistics to those pages that already rank well. You can do this by comparing your page to a specific page, a group of top-ranking pages, or to the top averages for that engine. The comparison options may be set on the Settings tab of the Page Critic screen.
Making your numbers "higher" than your competitors is not always going to help. Most engines rank pages well that appear within acceptable ranges. If you exceed their limits, you can actually hurt your ranking, rather than helping it. In other words, "more" isn't always better in the case of the search engines.
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