Product Offers More Than 100 Key Enhancements To Ease Design and Submission of 'Search Engine Friendly' Web Pages
Joplin, MO - July 15th, 2002 - FirstPlace Software, provider of WebPosition Gold, the first software product to track and to improve a company's rankings on the major search engines, today released version 2.0. WebPosition Gold 2.0 gives marketing and Web design professionals the advanced tools needed to increase Web traffic by elevating a page's rank on the world's leading 85 Internet search engines. Version 2.0 includes more than 100 key enhancements that support online branding initiatives, cost-effectively marketing products and services through the search engines.
WebPosition Gold 2.0 includes new product and management features to assist businesses in designing Web sites that will appeal to each search engine's unique preferences. Key enhancements include:
- Advanced Web site submission functionalities
- Expanded engine-specific analysis and advice for obtaining top 10 rankings
- Anti-spam features to discourage accidental or purposeful spamming
- Comprehensive international search engine support
- Intuitive scheduler and traffic analyzer that streamlines submissions and tracking
"Submitting pages alone is not enough to obtain visibility on the search engines. When Internet users perform a search, your business must appear near the top of the results to be found. If pages are not prepared to be 'search engine friendly' prior to submission, then they are destined to become buried among the millions of other Web pages on the Internet," said Brent Winters, founder and president of FirstPlace Software, Inc. "Achieving top positions requires more than simply adding a Meta tag to a site."
FirstPlace is committed to ensuring that Internet search engines continue to return the most relevant results for the average Internet surfer. Toward that end, additional anti-spam technology has been implemented into version 2.0 to discourage the accidental or purposeful spamming of a search engine. For example, the built-in Submitter knows the latest submission rules and limits of each engine, making it easy to stay within those limits. A new "slow submit" and "slow report" feature in version 2.0 allows the user to be more courteous to the search engines while offering improved emulation of manual submissions and position reporting. The Page Generator and Page Critic areas of the product also include new advice and rule-enforcement to discourage spamming.
WebPosition Gold 2.0 dramatically expands the number of supported search engines from the top 22 engines to the top 85 global and regional search engines. WebPosition Gold 2.0 is the only tool on the market to include the full set of search engine marketing features (i.e., Page Generation, Critic Analysis, Submission, Uploading, Position Reporting, and Traffic Analysis) for engines in all major regions of the world. Regions include France, Germany, Japan, Latin America, the United Kingdom, and others. A full list of supported countries and feature-set improvements for version 2.0 can be obtained from: www.webposition.com/wpg2upgrade.htm.
"Up until the introduction of WebPosition Gold 2.0, the needs of the international search engine marketing community have been largely overlooked by tool vendors. I'm thrilled to see FirstPlace Software stepping in to fill this void," said Robin Nobles, author and partner at Academy of Web Specialists, a search engine optimization (SEO) training and consulting firm.
WebPosition Gold 2.0 is available at www.webposition.com for a free 30-Day trial download, or for purchase for $149. A Professional Edition designed for SEO consulting firms is available for $349. Discounts are provided to existing WebPosition customers.
About FirstPlace Software, Inc.
FirstPlace Software, Inc. produces WebPosition Gold, the first software product to track a Web site's rankings on the search engines and to help you improve those rankings. Prior to the original version of WebPosition, the only search engine marketing products were "submission only" tools. FirstPlace Software, Inc. is a privately held corporation that has successfully identified market needs and provided software tools to meet those needs since 1991. FirstPlace Software gained national recognition as winner of Deloitte & Touche's Technology FAST 500
