What did you announce today?
Today, NetIQ announced that it has entered into a definitive agreement to acquire the WebPosition® product line and business of First Place Software, Inc. The transaction is expected to close later this week. The announcement was made at NetIQ's annual NetConnect Users' Conference in Orlando, Florida.
Who is FirstPlace Software?
FirstPlace Software, a privately held company, is the developer of WebPosition Gold™, the industry-leading Search Engine Optimization software solution. Fortune 500 companies and thousands of other organizations around the world use WebPosition Gold to optimize their Web pages to attract greater numbers of qualified visitors to their sites.
Why did you acquire the WebPosition Gold business?
Solidifies WebTrends as the leader in Search Engine analytics and creates the market's most comprehensive Search Engine Marketing and Search Engine Optimization solution.
Provides customers a comprehensive solution for search engine analytics to help organizations drive more targeted web visitor acquisitions and gain a better understanding of search engine conversions.
What is the key advantage that FirstPlace brings to NetIQ?
WebPosition Gold is the industry's leading search engine optimization software solution.
The addition of WebPosition Gold further enhances WebTrends search engine reporting by enabling customers to measure conversions from search engine activity.
Makes WebTrends a more complete solution for measuring and optimizing results from all Web initiatives - from content effectiveness to campaign performance to search results.
What are the terms of the agreement?
The terms of the acquisition will not be disclosed.
How will this affect customers?
Customers will benefit from the additional features and functionality of WebPosition Gold, enabling them to properly design web pages to convey their most relevant content to searchers who have already expressed an interest in their category.
They can leverage WebTrends search engine reporting and WebPosition search rankings to gain a better understanding of search conversions.
How do I purchase WebPosition Gold?
There is no change in how WebPosition products are sold. They can be purchased direct via www.webposition.com or through local dealers.
